Who is Harper Grey?
 

Alexis Rodriguez Alvich, Founder & Communications Strategist at Harper Grey Consulting

Alexis Rodriguez Alvich, Founder & Communications Strategist at Harper Grey Consulting

Founder of Harper Grey Consulting, Alexis Rodriguez Alvich has more than 17 years experience in public relations/communications and brand development within the beauty, lifestyle, and fashion industries combined. She brings with her an in-house-like connection to and passion for brands with an agency-like approach, having worked both in-house and at global and boutique agencies. Most notably, she has worked closely with the biggest names in beauty and fashion – Bobbi Brown and Diane von Furstenberg – heading up both of their communications departments.

Most recently, Alexis spent the past seven years at Bobbi Brown Cosmetics as the Executive Director of Global Communications, overseeing the implementation and execution of PR initiatives in North America on behalf of Bobbi Brown, the woman and the brand. In close partnership with Creative, Global Marketing, and Sales, Alexis helped drive the “go to market” strategy for product launches and maintained Bobbi’s position as beauty authority. Having the foresight to recognize that the traditional PR landscape was changing, Alexis strategized and executed holistic communications programs for the brand – some of which were hailed as “best in class” within Estée Lauder Companies, Inc. – spreading the word about the key attributes of Bobbi Brown Cosmetics by utilizing PR, social media, digital media marketing, consumer engagement and e-commerce platforms.

Prior to Bobbi Brown Cosmetics, Alexis worked in-house at LVMH, Inc., overseeing PR in North America for Parfums Givenchy and Pucci Fragrances. For Givenchy, she spearheaded the largest men’s fragrance PR launch in the history of the brand, working directly with “Play” spokesperson Justin Timberlake and his team to secure the most press the brand has ever garnered at launch. Alexis brought to these fashion inspired brands her knowledge of the fashion industry, having dedicated five years to iconic designer Diane von Furstenberg as Director of Public Relations, overseeing global communications in 12 countries including the US, UK, Italy, France, Asia, and Russia. In this role, Alexis worked directly with the legendary designer as her personal publicist in addition to the brand publicist. She oversaw brand positioning in the press, managed product placement and VIP relations, handled press for licensee partnerships, coordinated market week visits with global press, directed backstage press in addition to hair and makeup teams for New York Fashion Week, and headed up global communications with international affiliates. Alexis started with DVF in 2003 as the in-house PR Manager to launch Diane von Furstenberg Beauty, the fashion designer’s return to the beauty arena, and was quickly promoted to oversee all press for the designer and her fashion house only two years later – a testament to her skill set and work ethic.

Alexis began her career with DNA Public Relations, where she cultivated a love and passion for the beauty industry. Two years later, she joined a global brand team at Ketchum Public Relations, expanding her client base from beauty to consumer, lifestyle, food, and healthcare. Rodriguez left Ketchum in 2002 to join Tractenberg & Co. where she worked with a number of well-known beauty brands including Stila, Sephora, MD Skincare, and Kate Spade Beauty.

Alexis has spent many years developing relationships with key beauty, fashion and lifestyle editors, makeup artists and stylists across print, digital, and now social media, as influencers have become increasingly important in helping drive brand awareness. Her ability to maintain strong working relationships in both industries has led to coverage for clients in every top media outlet and national broadcast show you can think of. That’s no exaggeration.

In her free time, Alexis mentors aspiring PR professionals via her blog The PR Closet, and has been featured as a go to expert on breaking into the beauty and fashion industries. She speaks regularly at NYU and FIT about launching careers in beauty and fashion PR.

Alexis lives in New York City with her husband, two children, and Cavapoo.


MORE ABOUT ALEXIS


CAMPAIGN TALK

Creativity: Bobbi Brown Taps Extreme Sports Athletes to Test Long-Wear Makeup Line
Advertising Age: Extreme Sports Athletes Put Bobbi Brown's Makeup to the Test
Brand Channel: Life-Proof Beauty: 5 Questions with Bobbi Brown’s Alexis Rodriguez
Bobbi Brown Cosmetics: Pretty Powerful: Alexis Rodriquez

PERSONAL PROFILES

Rogue18: 5 Rules For Life: Bobbi Brown Executive Director Of P.R. Alexis Rodriguez
Shiri Sarfati: PR Maven & Mom-to-Be Alexis Rodriguez Shares Her Pregnancy Style & Beauty Must-Haves
Yahoo: Beauty After Baby: The Honest Truth
Yahoo: Beauty After Baby: One Year Later
ABC News: New Mom Admits She Resents Post-Pregnancy Body
BeautyComm Intensive: Meet Alexis

CAREER ADVICE

Total Beauty: How to Land a Dream Job in the Beauty Biz
Beautylish: So You Want a Career in Beauty?
StyleCaster: Getting Started in the Beauty Industry: Advice for Freshmen
StyleCaster: Getting Started in the Beauty Industry: Advice for Sophomores
StyleCaster: Getting Started in the Beauty Industry: Advice for Juniors
StyleCaster: Getting Started in the Beauty Industry: Advice for Seniors
InternQueen: Q&A With Alexis Rodriquez, Founder of PR Closet
Embrace DisruptionPR: #WeeklyDisruptor: Founder of The PR Closet, Alexis Rodriguez
Short is the New Black: Career Spotlight - Alexis Rodriquez of The PR Closet
Your Coffee Break: Meet Alexis Rodriquez and The PR Closet
Bobbi Brown PR Inspiration: Alexis Rodriquez's Top Ten Tips for PR
Girl With a Banjo: The Fashion PR Girl Weekly Lookbook
Fashion PR Confidential: Meet Alexis Rodriquez
The Beauty of Life: First Look Fridays - Founder of The PR Closet and Beauty Publicist Alexis Rodriquez

PR INSIGHTS

PR Week: Fashion's fabulous fortnight flies by in 15 minutes
PR Week: The beauty of fashion week
PR Week: PR goes on long after the show is over

PANELS

CEW: Behind the Strategies of Social Beauty's Top Brands